This award is as much a recognition for Malaysia as it is for those who have worked and developed this iconic world music festival over the past sixteen years. The festival goers who arrive in the thousands from all over the world each year deserve a mention. The partners and sponsors who contributed in-kind and cash sponsorship are also part of the festival's success story. And not forgetting the Sarawak government which has provided policy and financial support all these years.
For those at Sarawak Tourism Board, past and present, for all the hard work and challenges, there is a quiet sense of gratefulness and achievement.
The Brand Laureate - Country Brand Awards for Events is the culmination of all these efforts. And on this note, this year, the festival has also been awarded the SONGLiNES 25 Best International Festivals for the fourth year running.